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Draaftly for startups and smes

Investor-grade documents without an investor-grade budget

Founders and promoters are asked for a plan, a model and a market view long before there is a team to build them. Draaftly gets you to a document you can defend, and shows you which assumptions to test first.

The founder’s version of this problem

The documents are a condition of the money, and the money is a condition of the team that would write them.

  • Consultant quotes are out of reach

    A full feasibility study or DPR costs more than the stage of the business can justify, so corners get cut.

  • Template plans do not survive a first question

    Downloaded templates produce a document that looks complete until an investor asks where a number came from.

  • The deck and the model tell different stories

    Figures get updated in one file and not the other, and the inconsistency is what gets noticed.

  • Nobody says which assumption is the risky one

    The plan rests on one or two numbers that have never been tested, and they are not labelled as such.

Which parts of Draaftly help

Modules share the same evidence, assumptions and house style, so work done in one carries into the next.

The weakest link, named

A fictional market entry plan where each condition behind the recommendation is marked supported, testing or unproven — so you know what to go and find out first.

Every sample on this site uses fictional projects, markets and figures.

Specialty coffee chain — Port Selwyn market entrySample

Recommendation: open one flagship in the harbour district, then decide on two more sites after six months of trading.

What has to be true

  • Average ticket of at least $6.50

    Two price surveys, 14 competitor menus

    Supported
  • Rent stays below 12% of sales

    Three lease quotes for shortlisted sites

    Supported
  • 220 cups a day by month 6

    Assumption — no local footfall data yet

    Unproven
  • Two trained baristas hired before opening

    Recruiter conversations under way

    Testing
Fictional plan. The recommendation is only as strong as these conditions; the weakest one becomes the first thing to test.

What you walk out with

  • A business plan and model that use the same numbers, in formats a lender or investor expects.
  • Every figure traceable to a source or a stated assumption, with the gaps labelled rather than filled in.
  • A shortlist of assumptions worth testing before you spend money on them.
  • Documents you can update yourself when the plan changes, instead of going back to a consultant.
  • Practice answering the questions an investment committee tends to ask first.

Or have our team do the work

If you would rather hand the work over, our team delivers studies at fixed fees, starting with a short opportunity assessment.

Questions people ask

Will a bank or investor accept a document I prepare in Draaftly?

We cannot promise that any lender or investor will accept or fund a project — nobody honestly can. Draaftly is built so every figure can be followed back to a source or an assumption, and we recommend a qualified person reviews the study before you submit it.

I have almost no data yet. Is it still useful?

Yes. Where evidence is thin, Draaftly records the gap as a stated assumption and shows how much the plan depends on it, instead of inventing a figure to fill the space.

Do I need finance skills to use the model?

You enter the inputs you know — prices, volumes, costs, funding terms — and the calculation engine produces the statements and ratios. The Excel export keeps the formulas visible for your accountant.

How much does it cost?

Monthly plans with a set number of credits, priced in US dollars, with euro, pound, dirham and rupee available. See the Pricing page for the current plans.

Is my business data used to train AI models?

No. Draaftly never uses your data to train AI models. Our AI providers, Anthropic and Google Cloud, do not use customer data from their commercial services to train their models by default. We explain this in full on our Trust page.

Start with the document you need first

Tell us whether it is a plan, a model or a market view, and we will help you set up the first project.